"Kasi - Athletic Wear"
Winter Sports Snowboarding Equipment
Demographic: Wide range, children to adults - teens to late 40's.
Adam Colless, Mariana Shamaon, Karly Ryder (me)
"Kasi to the slopes"
Kasi athletic wear
specialises in snow equipment, mainly snowboards, and the intentions of our
advertisement is to appeal to our demographic with a simple stop/motion
animation which inspires them to get to the mountain and take Kasi to the
slopes.
Our advertisement
will show the mountains covered in Kasi coloured branding, with the logo and
slogan in the bottom left corner. A snowboarder will come onto the stage and using
the stop/motion effect do a back flip trick, portraying the sweet moves you can
do using the Kasi equipment.
This will appeal to a
wide range of audiences from children to adults because of the type of
animation we are using. Stop motion is an appealing style and will reach out a
broad audience.
Audio will be used to
show excitement and get the audience itching to get to a mountain and try out
their own skills. A techno based back round music will be used to inspire
energy and get people moving.
We are animating a
reconstruction of our interpretation of what snowboarding is, and what would
inspire us to get to the slopes. Ultimately our goal is to reach our target
audience while showing off our brand. We think we successfully fulfilled these
two points with our selected style.
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