Blog 5 - Locovisual

According to the Encyclopaedia of New Zealand website, "Much of New Zealand architecture has been strongly influenced by overseas trends. In the mid-19th century British immigrants favoured the building types they had left behind" (Swarbrick. N., ‘Creative life – Architecture’. Te Ara – the Encyclopedia of New Zealand.). The Wellington building, 'St Andrews on the Terrace', reinforces this comment as it clearly displays a neoclassical heritage.

The Parthenon has been described as “The baseline for neoclassical taste and the greatest piece of ancient architecture”, (J. Petty, personal communication, March 14, 2012.) ‘St Andrews on the Terrace’ reflects many elements of the Parthenon. The light coloured exterior, the use of columns with intricately detailed capitals, and the triangular shaped pediments are all elements that mirror back to the classic style.

Although classicism is the baseline style, another is also evident. The Baroque style, which started to push the bounderies of classic design is also included in the St Andrews building. Michaelangelo's Laurentian Library, is thought to be the first work of art to push the neoclassical style in another direction (J. Petty, personal communication, March 14, 2012) with his placement and flattening of columns. Both the 'Laurentian Library' and 'St Andrews on the Terrace' have columns placed side by side, regardless that this may be unnecessary to the structure of the design. The Flattening of columns is also shown in both, and is definitely a structurally irrelevant detailing effect.

Neoclassicism is clearly portrayed in Wellington. ‘St Andrews on the Terrace’ is one of the many examples surrounding our streets, directly referencing back to the ancient style. Although designs can have multiple historical references, one remains dominant and for ‘St Andrews on the Terrace’ it is Neoclassicism.

References:


Nancy Swarbrick. 'Creative life - Architecture', Te Ara - the Encyclopedia of New Zealand, updated 15-Jun-10. URL: http://www.TeAra.govt.nz/en/creative-life/4 

J. Petty. (2012) The continuing Curve: Baroque and Rococo design [ PowerPoint slides] Retrieved from: http://schoolofdesign.ac.nz/mod/folder/view.php?id=434.


J. Petty. Personal communication. March 14. 2012

Brainstorm and Process

A New Way of Seeing

The stop/motion project 'A New Way of Seeing' is so far precisely how I think first year design has been for me. I made the decision to come and study a BDI with, lets be honest, less knowledge and skills than most of my peers, and the visual and creative world I am being exposed to is a completely new way of seeing. This idea alone is what has inspired my clip project, which shows the overwhelming world of first year design.

Coming to design school I had little knowledge of programs and what skills I would need to succeed, but I still knew I wanted to come thanks to the Faculty of Architecture and Design Handbook, 2012. This handbook outlined all the courses possible at this school, and it was the career opportunities outlined under media design specialisation that was the decision maker into enrolling. (Victoria University of Wellington. (2012). Faculty of Architecture and Design. p. 87)

The stop/motion is supposed to “describe my position on design” (Victoria University of Wellington. (2012) DSDN101-Project 003– ‘The Clip’– Design Brief. ).

As I have chosen media as my specalisation, but as this might change, I have chosen to focus on how the experience has been for me so far, and portray being overwhelmed with options and the design world. he storyboards have been done in cartoon form to reflect my chosen discipline for now, media.

The clip will start with a character walking towards design school and looking a little nervous. Then once inside this is when he will be bombarded with design. There is three sections, to cover the three disciplines, and in each section the character will be running around, overwhelmed with what he is seeing.

He will enter an industrial world, with hammers, models and materials. Then a culture and context world when images from our lectures are thrown at him and at one point almost knock him over! The media part will take place inside photo-shop with the character being dragged in and played with in the program.

The finale of the clip is the character getting outside the doors where he first entered and while pausing to catch his breath, overwhelmed as he has been, he will still be intrigued and will go through the doors again to enter the design world once more, but with “a new way of seeing”.

References:

Victoria University of Wellington. (2012) DSDN101-Project 003– ‘The Clip’– Design Brief.

Victoria University of Wellington. (2012). Faculty of Architecture and Design.

Group work 2 - Branding

"Kasi - Athletic Wear"

Winter Sports Snowboarding Equipment

Demographic: Wide range, children to adults - teens to late 40's.

Adam Colless, Mariana Shamaon, Karly Ryder (me)

"Kasi to the slopes"

Kasi athletic wear specialises in snow equipment, mainly snowboards, and the intentions of our advertisement is to appeal to our demographic with a simple stop/motion animation which inspires them to get to the mountain and take Kasi to the slopes.

Our advertisement will show the mountains covered in Kasi coloured branding, with the logo and slogan in the bottom left corner. A snowboarder will come onto the stage and using the stop/motion effect do a back flip trick, portraying the sweet moves you can do using the Kasi equipment.

This will appeal to a wide range of audiences from children to adults because of the type of animation we are using. Stop motion is an appealing style and will reach out a broad audience.

Audio will be used to show excitement and get the audience itching to get to a mountain and try out their own skills. A techno based back round music will be used to inspire energy and get people moving.

We are animating a reconstruction of our interpretation of what snowboarding is, and what would inspire us to get to the slopes. Ultimately our goal is to reach our target audience while showing off our brand. We think we successfully fulfilled these two points with our selected style.

Stop Motion Process

In the last week or so, I have been thinking about what I want to portray with my movie and what is most important.

I have taken some intro shots with my character staring up at design school and some close up shots of his face. Then he walks into school and now it when all the bombardment of activities and specialisations of design school start happening around him.

Project 3 - Sentence

The overwealming visual world of first year design....

Storyboard Inspiration

As the storyboards can be a little more creative this time I am trying to figure out how I want to present it. I want to do something which shows the theme of my movie "overwealmed". I google images some things to help me out and here are some that caught my eye....

Test Stop/Motion

So testing the stop/motion theory turned out to be fun - but harder than I thought. The program After Effects is proving difficult to learn so I used iMovie to export my test clips. I tried a few lolly movements - all of them have issues, but I got the basics of making a stop/motion with photo's anyway....

Obviously it would be better if they could go faster, but iMovie has limitations so for now they are the best I have come up with!:)

Project three development

The more I think about this project and what design means to me - the more I think I should keep it simple and show what design is to me at the moment because to be honest I don't really know what more of media design will show me and its all new! So I think I will focus on why I chose media design and hopefully what they are looking for will show through! Really its all about colours and patterns and being about to create digitally that excites me.

Music is a passion on mine and what I thought I could focus on is that what music does for my ears - the visual media possibilities/tricks/patterns/colours are all like music for the eye. Its corny, but for me its true!

So apart from being very disheartened by this youtube because it pretty hits on the head what I wanted to do, I did some research on eye tricks and colour and patterns etc....


(and on a side note, I searched the songlyrics website on "A new way of seeing" to see if I could get it in there that way:))....

I've been looking around some more and I am wondering if I wont be filling the brief with this, so I thought I could do a combination maybe...well anyway, another idea I had is to do the evolution of design/communication showing that this is why media design is the way of the future and will only get bigger - I like this video which can be some kind of inspiration in this way.......

I'll be able to use typography changes, from ink and feather through to the ease of social media and communication now. This kind of borders marketing but I'll do gaming and stuff as well if I can....thats another Idea anyway...

Brainstorm Media Design

The brief was handed out today and we were put in groups of what we think our discipline will be and to brainstorm for our stop/motion clip.

We came up with the pretty general divisions of Media - from my perspective as least, I am a beginner with all this stuff so I don't know specifically what or how I will relate back to media with my stop motion clip.  It'll be interesting to see what unfolds in the next couple of days!

I think what I love about media design is the web design / graphics and creating something that when people view it they smile, and are impressed with the patterns / colours / composition etc. I like the idea of branding also - but as none of these have been specifically explored by me personally yet, at this point its all about the discovery of what I am learning and seeing where it will lead me.

Blog 4 Curatorial

The Sinuous Straight Line

Pablo Picasso once said "Art is a lie that makes us realize the truth” (cited in Coles, R., Fornes, M. I., Hyde, L., & Paton, J. (1994). Education the imagination). In this case the lie is that curves are formed without the use of structure, and the truth, that structure of the straight line underlays all curvilinear forms.

The inspirations for The Sinuous Straight Line are 'Girl With A Mandolin' by Pablo Picasso, which dates back to 1910, and the c. 1900 'Loie Fuller Lamp' by Francois-Raoul Larche. Both were chosen for their contrasting elements, Picasso’s piece creates the image of a woman using contrasting light, whereas Francois-Raoul Larche’s piece creates a curvilinear female form by using line repetition. The Sinuous nature, heavy gilding and a-symmetry of Larche's sculpture clearly portrays a French Rococo design style as discussed in "Rococo: The Continuing Curve" (Coffin, S. D., Davidson, G. S., Lupton, E. & Hunter-Stiebel, P. (2008).

Joining these two contrasting ideas is the essence of The Sinuous Straight Line . Elements from both precedents are combined to create flow, the space between the lines are filled by the eye to create movement, and fluidity is constructed using repetition of the straight line. The organic rococo inspired theme is evident by the use of driftwood and the rustic feel the piece portrays. The materials show contrast between the organic curvilinear form and the straight lines rising from within. All elements work together to result in the sinuous straight line.

References:

Coffin, S. D., Davidson, G. S., Lupton, E. & Hunter-Stiebel, P. (2008). Rococo: The Continuing Curve, 1730-2008. New York, USA: Cooper-Hewitt, National Design Museum, Smithsonian Institution.

"Art is a lie that makes us realize the truth" - Pablo Picasso, cited in Coles, R., Fornes, M. I., Hyde, L., & Paton, J. (1994). Education the imagination. Teachers and Writers Collaborative: USA.

Branding - Group Work

Company: Kasi - Athletic Wear
Speciality: Snow Equiptment
Slogan: Kasi To The Slopes
People: Adam Colless, Mariana Shamaon, Karly Ryder

Our branding for a winter snow equipment brand.

DSDN111 Photos - Help me Edit!

I have taken lots of photos for the DSDN111 fluid form project and I just can't decide which ones I think are the best two! please see below and let me know if you have any favorites:)

Some of them may seem like odd choices but something I love like the lighting or the curve vs the straight line or the shadow....thoughts welcome!

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